Search Engine Optimisation

So you have your new site, it looks good and it reads well – so what does it need now? The answer is simply, visits from potential clients.

The process of Search Engine Optimisation is a big part of website design and ensures that potential clients can find your site when entering a specific search term into one of the search engines. It also influences where your site will rank on the search engines results page.

No one can guarantee a number 1 ranking on Google or any other search engine – the algorithms these search engines use to index websites changes daily, are complex, and are almost impossible to predict. What we do is structure and optimise your website to ensure that you achieve a ranking that is as high as ethically possible in the organic search rankings.

As part of your website design package Orange Twist will: Structure the site to be search engine friendly Research keywords and keyphrases, where applicable Optimise your website copy with keywords Ensure all images have alternative text (Image Alt tags) Create Title, Description and Meta tags for your website Submit your website to the search engines Produce statistics on the performance of your website Provide ongoing recommendations on how to optimise your site further