Best integrated marketing campaign winners – Essex Cricket

Orange Twist's close working relationship with Essex Cricket across their broad spectrum of marketing initiatives proved fruitful at the ECB Cricket Awards as Essex scooped 'Best Integrated Marketing Campaign (domestic)’, ‘PR and Marketing Team of the Year’ as well as ‘Best PR/Media Management for a First Class County Team’.

Danny Macklin, Essex Cricket Commercial Manager expressed the delight of collecting the awards on behalf of the Club by stating, “This is a gratefully received reward for the huge Commercial & Marketing effort from everyone at Essex Cricket. We are blessed with an exciting product coupled with loyal and committed members and supporters that have contributed to this success in 2010. In tough economic times the entire Commercial team has applied innovation and strategic thinking to help reach our targets”.

Ben Williams of Orange Twist commented "I am very pleased for Essex Cricket who fully deserve these awards. It has been great working with Danny and the Commercial & Marketing Team at Essex Cricket in such a fast paced and dynamic environment. The integrated marketing campaigns have been successful both in terms of increasing visitor numbers to the website and attracting supporters to the games".